Don’t Punt on Your Portfolio: What College Football Can Teach Us About Investing

Matthew Barker |

If you’re a college football fan, you know the highs and lows of cheering for your team. Some Saturdays end in big wins, while others leave you shaking your head. But here’s the thing—true fans don’t give up on their team after a few losses. They stay the course because they believe in the program.

Finance works much the same way.

Right now, markets are at an all-time high. For some people, that sparks excitement. For others, it raises fears about what might be around the corner. But just like in football, volatility is part of the game. Tough opponents are inevitable. The real question is this: do you stick with your playbook, or do you abandon it after one bad quarter?

Lessons From the Field

The best coaches don’t bench their quarterbacks after one rough outing. They focus on the bigger picture—the entire season. The same principle applies to your portfolio. Smart investors don’t throw out a long-term plan because of a few short-term setbacks.

Markets rise and fall. Just like your team will have its wins and losses. But when you zoom out, the trajectory is what matters.

Why a Team Matters

Investing is emotional. When emotions run high, it’s tempting to make decisions in the moment—just like a fan calling for the backup quarterback after a tough loss. That’s where an advisor makes all the difference.

Our role is to help you stay focused on the big picture, keeping you anchored when volatility tempts you to panic. Because in both football and finance, the wins belong to those who stay the course.

The Bottom Line

Whether you’re cheering for your favorite team or investing for your future, success doesn’t come from reacting to every setback. It comes from having a plan, trusting it, and having the right team by your side to keep you on track.

At Clarity Wealth, that’s our game plan. For those already working with us, you know the value of having a coach in your corner. And if you’re not, maybe it’s time to think about who’s helping you call the plays.