What’s better than one Certified Financial Planner® on your team?
How about two.

We’re excited to officially welcome Caleb Sturgis, CFP®, to the Clarity Wealth family!

You might know Caleb from his years as a Florida Gator or from kicking field goals in the NFL. But these days, he’s swapping the stadium for the strategy room—bringing that same discipline, focus, and team mentality to help our clients reach their financial goals.

A Gainesville Story

Caleb grew up in St. Augustine, FL and came to Gainesville in 2008 to play football for Urban Meyer’s Gators. After earning both his undergraduate and master’s degrees from UF—and meeting his wife here—Gainesville became more than a training ground. It became home.

Now raising three daughters and fully integrated into the Gator community, Caleb’s excited to bring his talents back to the team—this time, the Clarity Wealth team.

“I’ve known Matt for years and always admired the way he treats clients—with real care and intention,” Caleb shared. “Joining Clarity was an easy decision. I wanted to be part of a team that puts people first.”

Bringing a Team Mentality to Financial Planning

After years of professional sports, Caleb knows the value of a great coach—and the power of a team that plays to each person’s strengths.

“No game plan is the same every week. You always tailor it to the opponent,” he says. “Financial planning is no different. Every client deserves a customized plan, built from scratch based on their values, goals, and what really matters to them.”

At Clarity, we couldn’t agree more. That’s why we’re thrilled to add another CFP® who shares our belief that financial advice should be as unique as the people we serve.

A Bit More About Caleb

When he’s not crafting personalized financial game plans, Caleb stays active with pickleball, Gator games, and spending time with his family. He’s a coffee guy, a night owl (unless it’s early tee time), and you might catch him at Fresh Kitchen, Bolay, or Embers for dinner.

He’s approachable, sharp, and committed to making sure you feel confident about your financial future.

If you’re a current client, you’ll likely hear from Caleb soon. If you’re new to Clarity Wealth and want to learn more about how our team-based approach can support you, reach out to us anytime.